Somehow I got a crash course into the fashion world lately. I still have no idea about all the designers but I learned some serious facts about Seapunks, Baby-G’ s, the difference between the 90′ s and the Milleniums and of course KENZO.

I guess for you guys – KENZO is something like FILA is in streetstyle. A brand that used to be cool, got boring as fuck and now rises again. In this case the magic happens due to the work of Humberto Leon and Carol Lim out of Opening Ceremony. I always loved the style of the company, the imagery they created behind it and of course it’ s designs.

Now KENZO released their OC influenced collection for Spring/Summer 2013 and it’s all about Tigers and Jungle. I still have to get more into the theme but I like the OldSchool combination like colour prints and logo on a simple sweater. I’m curious about the whole collection now and about how KENZO will change in the near future. It’s a very interesting example of renovating a brand and transfering it to a new audience, like me.

Via Highsnob