Always Not Forever

Lately we had this discussion about which kind of videos are getting the most klicks and if it´s about quality or not. Of cause a nice story and well produced video is always our goal (with nothing else we could be satisfied) but of cause we had the feeling that this is not everything. Last weekend I had the chance to proof that the newsfactor is also one of the most important things in online media. Having the story first makes the clicks.

So Sara and me made this little experiment with the Weekday Vintage Sale. We came there, shot and a couple of hours later we went online with the story. Nice Work! Within 35 hours we made about 14.500 Views on Vimeo and got 1100 Facebook Likes.