ABOUTNOW was asked by NIKE to exclusivly shoot their new F.C. Real Bristol Collection. This imaginery football club was founded 15 years ago by japanese designer Kiyonaga for fun but developed into a little hype over there. Now F.C.R.B. is entering the rest of the world and we are happy to be a part of it.
For the photoshooting at Yorck Studios Berlin I was asked to do a little Making Of. But since I was kinda bored of standing behind the photographer an doubble-grab their frames I decided to experiment a little bit on location and in postproduction. I like the direction the video took and I think there is a lot of space to work on if you think outside the normal 16:9 frame. See all the pictures over at ABOUTNOW or pasted in the streets of Berlin.